Navigating the vast landscape of new vehicles can be overwhelming. For many, the journey to purchasing a new car begins with a sense of uncertainty. According to Kelley Blue Book, a significant majority of car shoppers visiting kbb.com are undecided on the specific model and even the make they intend to buy. Recognizing this common challenge, Kelley Blue Book has introduced enhanced online tools designed to simplify and streamline the early stages of car shopping: the ‘Perfect Car Finder®’ and a comprehensive vehicle comparison tool. These resources are engineered to assist prospective buyers in efficiently filtering through the hundreds of models available today, making the process of finding the right car more manageable and less daunting.
The centerpiece of these enhancements is Kelley Blue Book’s ‘Perfect Car Finder®,’ a robust New Car Finder Tool that empowers users to explore over 400 new vehicles and more than 1,100 trim levels. This powerful tool is structured around the features and options that are most important to car buyers. Accessible under the ‘New Car’ tab on the kbb.com homepage, the Perfect Car Finder offers two distinct search pathways: Basic Search and Advanced Search, catering to different levels of shopper knowledge and specificity.
The Basic Search function allows users to initiate their vehicle discovery with fundamental criteria such as price range, manufacturer preference, desired seating capacity, fuel efficiency expectations, and vehicle size category. This entry-level search is perfect for those who have a general idea of their needs but are open to exploring various options within those parameters.
For shoppers with more defined preferences, the Advanced Search provides a deeper dive into vehicle specifications and available features. This function allows users to refine their search by sorting vehicles based on a wide array of criteria. This includes considering available incentives, interior and exterior features like integrated navigation systems, flexible folding rear seats, and entertainment systems such as DVD players or practical additions like luggage racks and privacy glass. For those with a technical inclination, the Advanced Search also facilitates filtering by engine type, engine size, horsepower, and torque, ensuring that performance characteristics are also easily searchable within this new car finder tool.
Once a user has conducted a search using either the Basic or Advanced options, the Perfect Car Finder seamlessly transitions into a side-by-side comparison interface. With a simple click, chosen vehicles are presented in a clear, comparative format, displaying manufacturer suggested retail prices (MSRP), any available incentives, and importantly, the New Car Blue Book® Value – Kelley Blue Book’s insight into what a new vehicle is actually selling for in the current market. This comparison extends beyond just price, showcasing everything from standard and optional features to detailed technical specifications, crucial safety data, and aggregated reviews and ratings. Adding further value, the comparison tool is intelligent enough to suggest similar vehicles that align with the consumer’s research, potentially uncovering options the shopper may not have initially considered within this comprehensive new car finder tool.
According to Tim Nelson, vice president of consumer product strategy and management at Kelley Blue Book, “With the proliferation of new models on the market, and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist.” He emphasizes that “With so many undecided shoppers visiting kbb.com, these new car finder tool will help consumers find the right vehicle for their lifestyle and their budget.”
For nearly a century, since 1926, Kelley Blue Book has been a trusted resource for vehicle buyers and sellers. Kbb.com, the company’s leading website, is recognized as a premier automotive information source, consistently ranked highly by Nielsen//NetRatings and J.D. Power and Associates. Kelley Blue Book’s commitment to providing up-to-date pricing, values, and comprehensive vehicle information solidifies its position as The Trusted Resource® in the automotive industry. For car buyers seeking to navigate the complexities of the new car market, Kelley Blue Book’s new car finder tool offers an invaluable starting point, empowering them to make informed decisions with confidence.
