Penske’s new online auction platform for used trucks, spearheaded by Jack Mitchell, Senior Vice President of Vehicle Remarketing, is transforming how businesses acquire commercial vehicles. This digital marketplace offers a nationwide inventory, accessible online, providing a convenient alternative to traditional auctions and dealerships.
Mitchell on Demand Truck: A Nationwide Inventory at Your Fingertips
The Penske Used Trucks Auction website provides a diverse selection of vehicles, ranging from cargo vans and box trucks to heavy-duty tractors, trailers, and specialized utility trucks. This extensive inventory, coupled with a user-friendly online platform, caters to the varied needs of small business owners and fleet managers across the country. Jack Mitchell emphasizes that the platform aims to “make used trucks accessible to owner-operators and fleets in a quick and budget-friendly way.”
Meeting the Growing Demand for Vocational Trucks with Mitchell on Demand Truck
The weekly auction format is particularly beneficial for small and medium-sized businesses seeking to expand or upgrade their fleets. Increased demand for vocational trucks, especially in the construction industry, fueled by government programs and stimulus efforts, makes this a timely solution. Kenny Vieth, President and Senior Analyst for ACT Research, supports this observation, noting the long-term positive impact of these programs on the construction sector. Mitchell highlights Penske’s understanding of the significance of this investment for businesses, stating, “We know that for many, buying a truck is more than just a purchase. It’s an investment in their business.”
E-commerce Growth Fuels Demand for Specific Truck Types
The rise of e-commerce has increased the need for cargo vans and box trucks, essential for last- and middle-mile deliveries. Penske’s auction site allows fleet operators to adapt to this demand by expanding their vehicle options without the expense and delays associated with buying new. Mitchell reinforces this benefit, stating that the platform allows Penske to “help businesses of all sizes access the vehicles they need to reach their potential.” This online marketplace offers a cost-effective way for businesses to acquire the necessary vehicles to support their growth in the evolving e-commerce landscape.
Mitchell on Demand Truck: A Modernized Buying Experience
The shift to online vehicle purchasing, accelerated by the pandemic, has paved the way for Penske’s digital-first approach. The auction website provides a streamlined experience, mirroring the ease of buying a car online. Mitchell explains that Penske’s goal is to “modernize the used truck auction experience and make it as seamless as buying a car.” This commitment to convenience eliminates the need for in-person bidding and offers a hassle-free alternative to traditional auctions.
Transparent Bidding and Comprehensive Vehicle Information
Penske’s auction platform offers a simple and transparent bidding process. Potential buyers can browse available vehicles without registering, providing personal information only when placing a bid. Features like auto-bidding, instant bidding, and advanced bidding offer flexibility. Auctions run from Tuesday morning to Thursday evening (EST).
Each listing includes detailed photos, a five-year Penske maintenance report, and a third-party condition report, ensuring transparency and building buyer confidence. Upon winning an auction, the purchase is finalized at the Penske location housing the vehicle. The absence of hidden fees, coupled with financing and equipment protection plans, further simplifies the process. This platform embodies Penske’s dedication to customer satisfaction and continuous improvement, enabling businesses to confidently invest in their growth. Mitchell concludes, “We listened to our customers and created an accessible, streamlined experience that makes it easy for them to focus on growing their businesses with confidence.”
