Dme Automotive, a leader in data-driven customer retention and marketing solutions for the automotive retail industry, was acquired by Solera Holdings in June 2015. Solera integrated DME Automotive’s marketing solutions into its AutoPoint brand, continuing to serve the automotive industry.
DME Automotive’s Journey and Integration with AutoPoint
Founded in 1982, DME Automotive specialized in database marketing, on-demand marketing, sales and service retention and reactivation programs, data analytics, real-time campaign reports and tracking, Virtual BDC, and on-site telephony services. This privately held company, with headquarters in Daytona Beach, Florida, grew to employ between 201 and 500 people. Their focus remained on providing cutting-edge solutions for automotive dealerships.
AutoPoint, founded in 2003, shared a similar commitment to innovation in the automotive space. Focusing on developing sophisticated, customer-centric solutions, AutoPoint quickly became a leader in the industry. In 2014, AutoPoint was acquired by Solera Holdings, Inc. This acquisition provided AutoPoint with the resources to further expand its market reach and product offerings.
The acquisition of DME Automotive by Solera in 2015 and the subsequent integration of its solutions into the AutoPoint brand created a powerful synergy. By combining DME Automotive’s expertise in data-driven marketing with AutoPoint’s existing platform, Solera was able to offer a comprehensive suite of marketing solutions to automotive dealerships. This integration allowed dealers to leverage data and technology to improve customer retention, drive sales, and enhance overall operational efficiency. Dealers could access world-class marketing capabilities through a single provider, streamlining their operations and maximizing their return on investment.
Solera: A Global Leader in Data and Software Solutions
Solera, the parent company of both AutoPoint and DME Automotive, is a global leader in data and software solutions for the vehicle lifecycle. Headquartered in Westlake, Texas, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countries. Solera’s mission is to transform every touchpoint of the vehicle lifecycle into a connected digital experience. Beyond the automotive sector, Solera also provides products and services to protect homes and digital identities. The acquisition of DME Automotive reflects Solera’s commitment to expanding its footprint in the automotive market and providing innovative solutions to its customers.
The combination of DME Automotive’s expertise and Solera’s global reach positions AutoPoint as a leading provider of marketing solutions for the automotive industry. Leveraging the power of data and technology, AutoPoint helps dealerships connect with customers, drive sales, and achieve sustainable growth in a competitive market.
