Dealerslink is set to showcase its innovative new-car pricing tool at the highly anticipated NADA Show Expo in Las Vegas from March 23-25. This premier automotive industry event provides the perfect platform for Dealerslink to unveil technology designed to tackle one of the most pressing challenges facing franchised new-car dealerships today: optimizing profitability in a fiercely competitive market. Attendees are invited to visit booth 337N, conveniently located next to Chrysler, to experience a live demonstration of this groundbreaking car pricing tool and to consult with Dealerslink’s expert dealer consultants.
In an era where profit margins are increasingly thin, the speed at which dealers can turn over new-car inventory is crucial for survival and success. Accelerated inventory turnover translates directly to increased opportunities in finance and insurance (F&I), access to valuable factory bonus money, a consistent flow of trade-in vehicles, and a robust pipeline for future service business. Recognizing this critical need, Dealerslink has developed an affordable and powerful car pricing tool engineered to empower dealerships to proactively monitor and strategically manage their new-car pricing strategies.
Key Features of Dealerslink’s Car Pricing Tools
Dealerslink’s new car pricing tool is packed with features designed to give dealerships a competitive edge:
Competitive Pricing Insights: The “Competition View” feature offers dealers a clear understanding of their competitive landscape, revealing exactly how rival dealerships are pricing their new-car inventory in the market. This insight is invaluable for making informed pricing decisions and staying ahead of the competition.
Enhanced Vehicle Descriptions: To capture the attention of today’s discerning online car shopper, Dealerslink’s tool facilitates vehicle listings with “In-Depth Descriptions”. These robust descriptions ensure that all features and equipment details that consumers actively search for are prominently displayed, enhancing listing visibility and customer engagement.
Efficient Rebate and Incentive Management: Inaccurate or outdated rebate and incentive information can be a significant barrier to closing deals. Dealerslink addresses this with comprehensive “Rebate and Incentive Management”. The tool ensures that all applicable rebates and factory incentives are consistently listed and accurately disclosed 100% of the time. This eliminates customer wait times and pricing uncertainty, streamlining the sales process.
Automated Pricing Updates for Efficiency: Manual pricing and updating of new car inventory is a time-consuming task, often consuming 10-15 hours of staff time each week. Dealerslink’s car pricing tool incorporates “Automated Updates” to significantly reduce this burden. By automating the process, dealerships can free up valuable staff time, allowing them to focus on core selling activities and customer interactions.
Strategic Supply and Demand Insights: The “Supply and Demand” feature provides dealers with critical insights into market dynamics for each vehicle model. This valuable data informs smarter purchasing decisions and facilitates strategic dealer trades, optimizing inventory levels and maximizing profitability.
Dealerslink is committed to providing accessible and transparent pricing, offering its new-car pricing tool for a single flat monthly fee, without requiring long-term contracts or imposing setup fees.
“We’re proud to offer the most affordable new-car pricing tool available in the industry,” stated Dealerslink CEO Mike Goicoechea. “On average, dealerships transitioning to our tool from their current providers realize savings exceeding 50 percent on their monthly expenses. Furthermore, we eliminate extra franchise fees, providing exceptional value and cost-effectiveness.”
For dealerships seeking to enhance profitability and efficiency through advanced Car Pricing Tools, Dealerslink invites you to explore more at public.dealerslink.com. For direct inquiries, please call 844-340-2522 or send an email to [email protected]. Stay connected with Dealerslink and receive industry updates by following them on LinkedIn, Twitter, and Facebook.
