Navigating the vast automotive market can be overwhelming. For many prospective buyers, the journey to a new vehicle begins with uncertainty. According to Kelley Blue Book (KBB), a significant majority of car shoppers visiting kbb.com are undecided on the specific model and a considerable portion are even unsure about the brand they prefer. To address this common challenge and streamline the car buying process, KBB has introduced enhanced online tools designed to act as a robust Car Recommendation Tool, assisting consumers in the early stages of their vehicle research.
Kelley Blue Book’s suite of tools includes the ‘Perfect Car Finder®’ and an innovative comparison feature, both engineered to empower car buyers with clarity and confidence. The Perfect Car Finder® allows users to filter through an extensive database of over 400 new vehicles and more than 1,100 trim levels based on their prioritized features and desired optional equipment. This powerful filtering system acts as an intelligent car recommendation tool, narrowing down the vast selection to a manageable set of vehicles that align with individual needs and preferences. Complementing this, the comparison tool offers a comprehensive side-by-side view, enabling consumers to thoroughly evaluate and contrast different vehicle options.
The Perfect Car Finder, accessible under the ‘New Car’ section of the kbb.com homepage, offers two search pathways: Basic and Advanced. The Basic Search provides fundamental filters such as price range, manufacturer, seating capacity, fuel efficiency, and vehicle size. For users seeking a more granular approach, the Advanced Search function of this car recommendation tool allows for refined filtering based on criteria like available incentives, interior and exterior features (navigation systems, folding rear seats, DVD entertainment, luggage racks, privacy glass), and even under-the-hood specifications like engine type, engine size, horsepower, and torque.
Once a search is initiated, the Perfect Car Finder intelligently curates a selection of vehicles. With a simple click, users can arrange these vehicles into a side-by-side comparison, presenting manufacturer suggested retail prices, available incentives, and New Car Blue Book® values, reflecting real-time market pricing. This detailed comparison extends beyond pricing, encompassing features, options, technical specifications, safety ratings, and expert reviews. Furthermore, acting as a proactive car recommendation tool, the system suggests similar vehicles that align with the user’s ongoing research, broadening their awareness of potential matches.
Tim Nelson, vice president of consumer product strategy and management at Kelley Blue Book and kbb.com, emphasizes the necessity of these tools in today’s complex market. “With the proliferation of new models and over 400 vehicles available, consumers require a service that effectively narrows their search and facilitates vehicle comparison, even for models they may not be aware of,” Nelson stated. “Given the large number of undecided shoppers on kbb.com, these new tools are crucial in guiding consumers towards the ideal vehicle that suits both their lifestyle and budget.”
For nearly a century, Kelley Blue Book (kbb.com) has been a trusted resource for vehicle information, empowering buyers and sellers with the knowledge needed for confident transactions. Kbb.com remains a leading automotive information website, renowned for providing up-to-date pricing and values, including the New Car Blue Book® Value, which reflects actual new car transaction prices. Trusted by millions, Kelley Blue Book continues to be a primary source for automotive research, assisting countless individuals in making informed car purchasing decisions.
