Navigating the vast automotive market can be overwhelming. With countless makes, models, and features available, prospective car buyers often find themselves lost in a sea of options. Recognizing this challenge, Kelley Blue Book (KBB), a trusted resource for car information since 1926, has introduced innovative online tools designed to simplify and enhance the car selection process. Among these powerful resources, the Kelley Blue Book Car Selector Tool stands out as a game-changer for anyone in the market for a new vehicle.
KBB’s research reveals that a significant majority – nearly 80 percent – of car shoppers visiting kbb.com are undecided on the specific model they intend to purchase. Furthermore, less than half have even settled on a preferred car brand. This uncertainty underscores the critical need for effective tools that guide consumers through the initial stages of their car buying journey. To address this need, KBB launched two key enhancements: the Perfect Car Finder® and an advanced car comparison tool, both designed to function as comprehensive car selector tools.
Streamlining Your Search with the Perfect Car Finder®
The Perfect Car Finder®, a core component of the Kelley Blue Book car selector tool suite, empowers users to filter through an extensive database of over 400 new vehicles and more than 1,100 trim levels. This powerful tool allows shoppers to prioritize the features and options that are most important to them. Accessible under the ‘New Car’ tab on the kbb.com homepage, the Perfect Car Finder offers two search pathways: Basic Search and Advanced Search.
Basic Search: Quick and Essential Filters
For users seeking a straightforward approach, the Basic Search function provides essential filters to narrow down vehicle choices. Shoppers can refine their search based on:
- Price: Set your budget and explore vehicles within your financial parameters.
- Manufacturer: If you have brand preferences, filter by specific automakers.
- Seating Capacity: Specify the number of passengers you need to accommodate.
- Fuel Economy: Prioritize fuel efficiency by selecting desired MPG ratings.
- Vehicle Size: Choose a vehicle size that fits your lifestyle and needs, from compact cars to spacious SUVs.
Advanced Search: Detailed and Feature-Rich Filtering
For a more granular search experience, the Advanced Search option within the car selector tool allows consumers to delve deeper into specific criteria. This function enables users to sort vehicles by a wide range of attributes, including:
- Available Incentives: Discover vehicles with current manufacturer incentives and rebates.
- Interior Features: Specify desired interior amenities like navigation systems, leather seats, and premium audio.
- Exterior Features: Filter by exterior features such as luggage racks, sunroofs, and privacy glass.
- Technical Specifications: For those with mechanical interests, refine searches by engine type, engine size, horsepower, and torque.
Side-by-Side Comparison: Making Informed Decisions
Once you’ve used the Perfect Car Finder to identify potential vehicles, the Kelley Blue Book car selector tool further assists in the decision-making process with its robust comparison feature. With a simple click, users can arrange selected cars into a side-by-side comparison. This comprehensive view includes critical information such as:
- MSRP (Manufacturer Suggested Retail Price): Understand the official pricing for each vehicle.
- Available Incentives: Compare current incentives across different models.
- New Car Blue Book® Values: Gain insight into what vehicles are actually selling for in the current market.
- Features and Options: Review a detailed breakdown of standard and available features.
- Technical Specifications: Compare engine specs, dimensions, and other technical details.
- Safety Data: Access safety ratings and features for informed safety considerations.
- Reviews and Ratings: Read expert reviews and consumer ratings to gauge overall vehicle satisfaction.
Furthermore, the intelligent comparison tool goes a step further by suggesting similar vehicles that align with your research, potentially uncovering options you may not have initially considered.
Empowering Car Buyers with the Right Tools
According to Tim Nelson, Vice President of Consumer Product Strategy and Management at Kelley Blue Book, “With the proliferation of new models on the market, and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist.” The Kelley Blue Book car selector tool effectively addresses this need, empowering consumers to confidently navigate the complexities of the car market.
By providing these enhanced online shopping and decision tools, Kelley Blue Book continues its commitment to being The Trusted Resource® for car buyers and sellers. Whether you are just beginning your car search or are narrowing down your final choices, KBB’s car selector tool offers the guidance and information necessary to find the perfect vehicle to match your lifestyle and budget. Visit kbb.com today and experience the ease and efficiency of the Kelley Blue Book car selection tools.
