Mack Trucks recently announced the launch of a new flagship on-highway semi-truck in 2025. This new model has the potential to significantly disrupt the trucking industry and substantially increase Mack’s market share. While details remain scarce, executives hint at radical upgrades surpassing those seen in the recent Volvo VNL tractor relaunch.
A Potential Game Changer for Mack
Mack Trucks President Stephen Roy confidently stated that this new semi will be an “industry disrupter,” transitioning Mack from its current product lineup to a premium offering capable of competing in 70% of the market. Early feedback from previews has been overwhelmingly positive.
This ambitious goal is backed by a projected tripling of Mack’s long-haul market share with the new product. Combined with expanded production capacity within the Volvo Group and the easing of supply chain constraints, Mack aims to surpass a 10% Class 8 market share by 2030.
From Anthem to the Future: What to Expect
Currently, Mack’s Class 8 on-highway lineup consists of the Anthem and Pinnacle models. The Anthem, launched in 2017, offers various configurations, including a 70-inch stand-up sleeper, a 48-inch flat-top sleeper, and a day cab. Engine options include the 11-liter MP7, the 13-liter MP8 and MP8HE diesel engines, and a Cummins ISX-12N natural gas engine for specific configurations. Axle choices range from 4×2 to 8×6. The Pinnacle models share similar cab configurations and utilize MP8 engine options.
Whether the 2025 model will be an evolution of the Anthem or an entirely new design remains unclear. However, the emphasis on a “premium product” suggests significant advancements in technology, performance, and driver comfort.
Overcoming Past Challenges, Embracing Future Growth
Recent years have presented challenges for Mack, including supply chain disruptions and a six-week strike in late 2023. These issues significantly impacted production volume. To address these hurdles, Volvo Group acquired Commercial Vehicle Group’s Kings Mountain cab assembly plant, aiming to improve cab supply and increase production.
Furthermore, Mack is expanding its Roanoke Valley plant to boost medium-duty output and is establishing a new production facility in Mexico. These strategic investments signal a strong commitment to meeting growing demand and securing a larger market share. Dealers and customers alike are eager for increased production, reinforcing the strong demand for Mack trucks. Mack and Volvo Trucks North America have set a combined market share goal of 25% by 2030.
Conclusion: The Road Ahead for 2025 Mack Trucks
The 2025 Mack flagship semi represents a pivotal moment for the company. With its potential for industry disruption and significant market share gains, this new model is poised to redefine Mack’s position in the heavy-duty truck market. As anticipation builds, the trucking industry eagerly awaits the unveiling of this groundbreaking truck.
