San Diego FC launched its official retail store, 18threads, at Mission Valley Mall on November 19th. This store marks the first phase of the club’s retail strategy leading up to the holiday season. Located near the future Snapdragon Stadium, 18threads offers a wide selection of San Diego FC merchandise.
18threads: Weaving Together San Diego’s Communities
The name “18threads” symbolizes the unity of San Diego County’s 18 cities and diverse communities. The 1,900 square foot store, situated in Suite #337 at 1640 Camino Del Rio North, provides fans with a dedicated space to purchase official club merchandise. In addition to items available online at EighteenThreads.com, the store offers exclusive in-store only products. 18threads also serves as a convenient pick-up location for online orders.
Grand Opening Deals and Black Friday Discounts at 18threads
To celebrate its grand opening, 18threads is offering a 15% discount on all in-store purchases. San Diego FC deposit holders can enjoy even greater savings with 25% off select items on Black Friday (November 24th) in-store and Cyber Monday (November 27th) online. Fans who place a deposit before noon on November 25th will also qualify for the 25% discount on select items.
18threads: Building on Record-Breaking Merchandise Sales
The opening of 18threads follows the overwhelming success of San Diego FC’s brand launch event, which shattered Major League Soccer records for single-event merchandise sales. The high demand led to the temporary closure of the online store. 18threads aims to continue this momentum by providing a physical retail space for fans to connect with the club and purchase gear.
Future Expansion Plans for 18threads
In 2024, 18threads plans to expand its reach with a mobile retail experience, further demonstrating the club’s commitment to serving the San Diego community. CEO Tom Penn expressed excitement about the store’s opening and the opportunity to engage with fans in a central location. He highlighted the overwhelming interest in San Diego FC merchandise and the anticipation for the upcoming holiday season.
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